The supply chain of Ecotourism: A case study of Khaoyai National Park in Nakhon Ratchasima Province

Abstract

Strong positive correlations exist among management of upstream factors, services or midstream factors, and the level of satisfaction of tourists of downstream factors. Upstream factors have the following conelated coefficient with each of the midstream factors, respectively: 0.656 for accommodations, 0.593 for transportation, 0.610 for the handling of excursion and activities on the ground, and 0.552 for foods and crafts. Midstream factors correlate with downstream factors with a correlation coefficient of 0.815 And upstream factors have a correlated coefficient of 0.811 with downstream factors. The upstream factors of values and culture have the most direct effect on midstream factors and downstream factors. Middtream factors have the most direct effect on downstream factors by accommodation.