Faculty and Institute (คณะและสถาบัน): Recent submissions
Now showing items 1161-1180 of 3484
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Marketing strategy of direct marketing business consumer products under the supervision of the Thai direct selling association and the office of the consumer protection borad
(2020-01-14)This research aims to develop the direct selling business of the consumer products which the objective as follows: 1. To study the marketing operation of the direct selling business of consumer products. 2. To study the ... -
The relationship between strategic management accounting implementation and managerial performance
(2020-01-14)This study is to investigate the relationship between strategic management accounting implementation and managerial performance by collecting data from 87 managers of autoparts manufacturing in Thailand by using a questionnaire ... -
The study of readiness in graduates production of Faculty of Business Administration, Rajamangala University of Technology Phra Nakhon to support the entering into Thailand 4.0
(2020-01-14)This research aims to study the readiness of graduates to match the labor market and the development of graduates to adapt and develop themselves to meet the policy of Thailand 4.0 by quantitative study. The quantitative ... -
The strategy of improving homestay service to compile with Thailand homestay standards : a case study of na khun sean homestay in Suan Phueng Ratchaburi province
(2020-01-14)The purposes of this research are to study the success rate of reaching homestay service standards of Ban na Khun Saen homestay then compare with other Thai standard homestays and suggest the strategies for providing the ... -
Achievement evaluation of CPD program for accountants in Bangkok Area
(2020-01-14)This research aims to study the achievement evaluation of CPD program for accountants as required the Department of Business Development. The data were collected from a sample of 200 accountants in Bangkok area, who ... -
A framework of logistics and supply chain development in value Added healthy ready meals that sold via online
(2020-01-14)This research aims to 1) To analyze the situation of logistics and supply chain of healthy ready to eat meals that sold via online. 2) To study a framework of logistics and supply chain development in value added healthy ... -
Relationship between profitability and the stock price index of the listed companies on mai stock exchange
(2020-01-14)This research aims to study the relationship between profitability including gross margin, operating margin, net profit margin, Return on Total Assets, and Return on Equity, and the SET index and dividends. The information ... -
Service consumption behavior and opinions on mixed factors marketing of white house badminton court users
(2020-01-14)The purposes of this study were to investigate 1) population factors, 2) behavior of service users, 3) opinions on marketing mix, 4) compare the consumer behavior classified by their demographic factors, and 5) compare ... -
Model of casual factors influencing of cultural lanna tourism in eastern
(2020-01-14)This research is a Mixed Method with the objective: 1) To study a causal relationship model of factors Influencing the loyalty of Lanna cultural tourism in the Eastern 2) To examine a causal relationship model of a causal ... -
Relationship between convenience store image and consumers' satisfaction and loyalty: case study of Bangkok CP Fresh Marts
(2020-01-14)The purposes of the study was to study the convenience store image, consumers’ satisfaction and loyalty which was differentiated by demographic characteristics, and to study relationship between convenience store image ... -
Relationship between account information with market value of listed companies in the stock exchange of Thailand
(2020-01-14)The purpose of this research is to study the relationship between accounting information including total assets , cash flows from operating activities , earnings per share , book value , dividend yield ratio and market ... -
Strategic accounting information systems of technology and targeted industry groups to Thailand 4.0
(2020-01-14)The research of strategic accounting information systems of technology and targeted industry groups to Thailand 4.0 was aimed at studying 1) strategic accounting information systems of technology and targeted industry ... -
Comparison of the cost structure of rice cultivation with activity-based costing method in Chaiyaphum province
(2020-01-14)The objectives of this research were to study the cost structure of rice cultivation with the activity-based costing method and to compare the cost structure of rice cultivation with the activity-based costing method in ... -
Satisfaction and work performance of employees of ayudhya capital auto lease public company limited (krungsri auto) after the merger with bank of ayudhya public company limited
(2020-01-14)The purpose of this study was to investigate the influence of job satisfaction concerning the work performance of Ayudhya Capital Auto Lease Public Company Limited (Krungsri Auto) employees after the merger. The sample ... -
การศึกษาและพัฒนาเว็บแอพพลิเคชันการจัดการเส้นทางการท่องเที่ยวจังหวัดกาญจนบุรี
(2020-01-14)This research aims to research, develop and develop a web-based tourism management application in Kanchanaburi province. An Analysis of Opinion Assessment on Educational and Web Application Development for Kanchanaburi ... -
An integated marketing strategy for the image development of ecotourism by the community : the case study of Ban Pam Bok, Thung Yao, Pai district, Mae Hong Son
(2020-01-14)The research on “an integrated marketing strategy for the image development of ecotourism by the community: the case study of Ban Pam Bok, Thung Yao, Pai district, Mae Hong Son” has the objectives as follows: 1) To study ... -
Rajamangala University of Technology Phra Nakhon personnel’s organizational commitment and work life quality
(2020-01-13)The purpose of this research was to explore the organizational commitment and compare factors affecting the organizational commitment, as well as study the relationship of the factors affecting the organizational commitment ... -
Happiness of the residents living in the community of national housing (Wat PhraNgoen)
(2020-01-13)This research study was aimed to investigate 1) elementary Information, economic and social factors, 2) happiness, 3) compare the level of happiness classified by elementary information and economic factors, and 4) study ... -
Operational efficiency and accounting profession success case study: accountant of listed companies in the stock exchange of Thailand
(2020-01-13)This research aims to study 1) factors affecting on operational efficiency; and 2) factors affecting on accounting professional success. The samples of this study consists of 260 accountants which has experience in ... -
Internal organization factors affecting the total quality management of Rajamangala University of Technology Phra Nakhon
(2020-01-13)The purposes of this research were : 1) to study the level of internal organization factors and the level of total quality management of Rajamangala University of Technology Phra Nakhon; and 2) to study the influence of ...