A Study of Media Exposure Behavior to Relation with Elderly of Self-reliance in Bangkok Metropolis

Abstract

The objectives of this research were to study the behavior of elderly in Bangkok Metropolitan 1) media exposure, 2) self-reliance, 3) the personal factors of self-reliance, and 4) the correlation of media exposure and self-reliance. The data were collected from 400 elders who were people aged 60 years and over residing in Bangkok Metropolitans. Data analysis employed frequency, percentage, arithmetic mean ( ), standard deviation (S.D.). Statistics used for hypothesis testing included t-Test, One-way Analysis of Variance, and Chi-square. The results of study showed that: Among the elderly was the media with the highest exposer television broadcasts, radio broadcasts, publication, internet, and activity media was exposed in low level, which the personal media was in averages level. The elderly’s self-reliance was at middle level. Hypothesis testing resulted as follows: Elderly with different education, income, and member in family reported different perception of self-reliance with a statistical significance at .05. However, there was no significant difference at .05 among the sample group with different gender and resident status. The six media: television broadcasts, radio broadcast, publication, internet, activity media, and personal media showed the correlation on self-relia