The development of women’s wear in holding inventory to a new product

Abstract

The aims of this study are (1) the adapting of women’s wear in holding inventory to a new product, (2) the study of the satisfactions of women who are 25-35 years old in Bangkok about the adapted women’s wear in holding inventory. The tools for study are the questionnaires and the prototypes to accidental survey 302 women who are 25-35 years old in Bangkok and being the members from buying products of Boutique Newcity Public Co., Ltd. The fist of methods, sketching of the adapted holding inventories (shirts, skirts and pants) with Ruffles, Godets and Transfer Printing to selection by the 5 specialists. Then adapting the top 5 selected styles. Finally, surveying and analysis of the samples with percentage, mean and standard deviation. The result of the study shows that most women from the sampling are single and have education in Bachelor Degree. Their occupations are in private sector with salary range between 10,000 –20,000 bath. Their favourite shopping place of women’s wear is department stores and buying of top 3 are pants, dress and blouse. The first reason for them to buy the products is the interesting design. The overview of adapted products shows skirts are the first favourite with mean value of 3.13. Shirts are the second favourite with mean value of 3.09 and pants are the last favourite with mean value of 3.07. The conclusion of the developed women’s wear are favoured medium level.