Clothing purchasing behaviors vis internet medium of the teenagers

Abstract

This Study aims to 1) study the clothing purchasing behaviors via internet medium of the teenagers, and 2) study the marketing strategies in the form of internet medium for teenager clothing businesses. This is only to study the purchasing behaviors via internet medium of the 400 teenagers via facebook website. The data were collected by using sets of questionnaire and the software packages were used in data analysis. According to the results of the study of the clothing purchasing behaviors via internet medium of the teenagers, most of the sample groups were female at the rate of 72.8%, being aged 19-21 years at the rate of 50.8%, residing in the Bangkok Metropolitan Region at the rate of 47.8%, studying at the bachelor’s degree at the rate of 63.8%, most of whom were students at the rate of 49.3%, having income in the amount of 10,001-15,000 Baht at the rate of 37.8%, most of whom purchased casual wears at the rate of 39.7%, fashion clothes at the rate of 42.8%, with the brand influencing the purchase at the rate of 26.3%, each piece of the clothing was in the amount of 501-1000 Baht at the rate of 23.5%, purchasing 1 time per month at the rate of 47.8%, purchasing 2 pieces per time at the rate of 36.2%, the sample groups ordered clothing from abroad at the rate of 55.5%, paying via bank account at the rate of 54%, purchasing the clothing as ready for delivery at the rate of 97.5%, and the factor on marketing strategies had the average score in the high level at the rate of 3.86%.