A performance analysis of a sufficiency economy philosophy practice of the handicraft maker’s group in hu-rae

Abstract

The research of A Performance Analysis of a Sufficiency Economy philosophy Practice of the handicraft maker’s group in Hu-Rae is an applied research that indicate a result of guideline from a Sufficiency Economic Philosophy. The purposes to analyze the before-and-after performance of marketing management with a community’s participation project regarding to a Sufficiency Economy philosophy for product development. This research focuses on the study of a performance of the handicraft maker’s group in Hu-Rae by doing in-depth interviews before and after marketing management with a community’s participation project applied with the Sufficiency Economic philosophy for product development. In doing this, the following components are applied as indicators: moderation, reasonableness, self-immunity, conditions of knowledge and morality and comprise with the marketing mix (4Ps) which are product, price, place, promotion. The research result reveals that the performance result referring to Sufficiency Economic philosophy, is in a high level and after the research project is implemented, the performance result is increase for all aspects. The condition of knowledge is considered to be the highest which receives 4.30 points. A practical implication of this research will be beneficial to a management of community network.