South east asia travel destination and travel motivation of tourists

Abstract

The objectives of this research were to study the travel destination in South East Asia and travel motivation of European tourists. Survey research methodology was exploited by distributing questionnaires to sample group of 400 tourists which 198 were returned. Then, descriptive statistic parameters, including frequencies, percentages, means, standard deviations and inferential statistics included a t-test, one-way ANOVA, Person’s Correlation Coefficients, and Cronbach’s Alpha were employed to analyze the data with .05 significance level. The result of the research reveal that the first 5 tourist destination ranking of South East Asia country were Thai, Vietnam, Cambodia, Indonesia and Malaysia. The result indicated that there are non-significant differences in both of travel motivation mean of European tourist which result also found the significant relationship between push and pull motivation.