Electronic marketing communication towards buying decision behavior

Abstract

The study of Electronic Marketing Communication Towards Buying Decision Behavior, which aims to research the consumer behavior in term of receiving message through electronic marketing communication channels. The research compares several channels of electronic marketing communication that lead to buying decision. The method is information collecting from 400 targeted respondents, and data analysis by SPSS statistical program. Respondents selected the following electronic marketing communication, which is the best tool for buying motivation respectively: The information search through internet by Search Engine system reason: convenience of use