The perception of corporate social responsibilitythat affects to attitude aboutSiam cement group image of people in Bangkok

Abstract

The present research was aimed at systematic surveys and analyses of The Perception of Corporate Social Responsibility that affects to attitude about Siam Cement Group image of people in Bangkok. 440 people were statistically analyzed selected using by frequency, percentages, arithmetic mean, standard deviations. As the result of research: (1) The most respondents were female, aged between 18–30 year old, graduated bachelor degree and were employed by private companies income between 10,001 - 30,000 baht. (2) The overall perception toward the management to social responsibilities, SCG was also at a highest level. People received information through Television and Radio. (3) The overall attitude toward the management to attitude of about SCG image of people were in high agree with. (4) The level of perception toward the corporate social responsibility in Environment, Social and Community at .05 level of significance.