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    •   Intellectual Repository at Rajamangala University of Technology Phra Nakhon
    • Faculty and Institute (คณะและสถาบัน)
    • Faculty of Business Administration
    • Research Report
    • View Item
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    Factors Influencing to Demand Elderly of Learning Technology in Convergence Technology Media Era

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    BUS_60_13.pdf (1.602Mb)
    Date
    2017-09-22
    Author
    Mayoungpong, Aree
    Tayen, Kuakul
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    Abstract
    The objectives of this research to investigate 1) the level of elderly acceptance of technology and support. 2) Individual factors influence the elderly learning. The quantitative approach was applied by using questionnaire in data collection. Data was collected from 320 elderly people. Descriptive and inference statistics were used: percentage, mean, standard deviation, Pearson correlation and, multiply regression analysis. The findings indicates that there is the highest level of elderly acceptance of technology and support. The elderly people also use the Internet mainly to communicate with others, followed by watching movies and listening to music. The most important technology support for the elderly is the Internet and computer use in a public place such as library, hospital and elderly center with an expert encouragement. Provide knowledge and skills for the elderly using technology is the second most important technology support. Factors influencing the elderly learning in technology media are as follows: 1) Individual factors: the level of education, occupation, current, salary and, computer experience. This factor can explain the influence is 24.6 percent. 2) The elderly acceptance of technology 3) Technological support for the elderly. These two factors can explain the influence is 39.7 percent.
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    http://repository.rmutp.ac.th/handle/123456789/2193
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