Strategies for ecotourism promotion : a case study of tahin community, tahin subdistrict, sathingphra district, songkhla province

Abstract

This research has two objectives to 1) to analyze the components of ecotourism of Tahin Community, Tahin Sub-district, Sathingphra District, Songkhla Province and 2) to study Ecotourism Supporting Strategies of Tahin Community, Tahin Subdistrict, Sathingphra District, Songkhla Province. This research use mixed methods ; the qualitative and quantitative research. For the qualitative research, conduct by in-depth interview 23 key informants, which is the tourism management leader in Tahin Community, the qualitative data was analysed by componential analysis. The quantitative research, using accidental sampling 362 stakeholders in Tahin Community area and was statistical analysed by mean. The results of the research found that 1) component of ecotourism of Tahin Community, for tourism aspects are : the community is unique for tourist place because the tourist attraction are various and traditional especially : culture for live their life, The Palm, Paddy, Sea way which are attractive to tourists and the community, is also historically valuable. 2) the strategy of promoting ecotourism Tahin Community, they should promote tourist attractions or tourists activities the most (X ̅ = 4.26), followed by the tourist service (X ̅ = 4.13 ) and the tourism marketing (X ̅ = 3.95 ) respectively.