กลยุทธ์การส่งเสริมการตลาดการท่องเที่ยวเชิงเกษตร

Abstract

The study of marketing strategies to promote agricultural tourism. Nonthaburi Province A study by a qualitative study (Qualitative Research) with the aim to study the agro-tourism. And to create a marketing strategy to promote the strengthening, development and management of sustainable agricultural tourism. The format of the study was an analysis of the contents of the two types of data analysis and synthesis of information. The depth interviews with entrepreneurs, tourists were 10 175 results showed that the strength of the agro-tourism market. Jobs, including as a tourist destination near Bangkok, just 30 kilometers, and near many of the main attractions of Nonthaburi. Government to promote tourism in Thailand. The threat of agro-tourism market. Nonthaburi Province Many are starting to look like a tourist with a style similar to agro-tourism. Nonthaburi happen economy Political changes make an impact on tourism within the country and abroad. Including natural disasters You may step down from the forecast. The nature of the target audience is tourists who enjoy this natural area. Sociability Like traditional community commercial district. Casual tourist traveling with the family. Living in the city and suburbs like activity and eating together as a family. Benefits include vacation, travelers have been eating a delicious taste. And a variety of deposit types. Get to enjoy the refreshing river. Immerse themselves in the lives of farmers in Nonthaburi. Like the storytelling tours of the area. According to the theory of marketing is to use because it can provide sales and marketing activities stimulate faster.