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    •   Intellectual Repository at Rajamangala University of Technology Phra Nakhon
    • Faculty and Institute (คณะและสถาบัน)
    • Faculty of Business Administration
    • Research Report
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    Administrating business of home stay in ratchaburi province to standard home stay

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    BUS_61_44.pdf (7.965Mb)
    Date
    2018-07-12
    Author
    Pongkachen, Thitinan
    Piwthong, Ratchanee
    Suwansri, Prayuth
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    Abstract
    The purposes of the study were to investigate which administrating business of home stay in Ratchaburi province to standard home stay for comparison between administrating business of home stay in Ratchaburi province and status of home stay harmony with standard home stay different geosocial and forward administrating method home stay to standard home stay. The subjects this study were 18 services home stay in Ratchaburi province and 3 home stay in Phra Nakhon Si Ayuthaya province be allowed certification Bureau of Tourism Services Development, Ministry of Tourism and Sports by survey. The instruments for collecting data were rating scale questionnaires and evaluate with statistical package. The statistics used for data analyzed by percentage, mean and ranking scale. The research results showed administrating business of home stay in Ratchaburi province. Image and physical sector were high-level. Administrating home stay, service house-owner and Public relations sector were medium-level. Method sale and promote sale sector low-level. Garden house/field location home stay were Administrating home stay and Image and physical sector were better than mountain/cave/water fall/waterway/canal location home stay service house-owner, Image and physical sector were the same medium-level. promote sale sector were the same low-level. Method sale sector mountain/cave/water fall/waterway/canal location home stay high precious costly than Garden house/field location home stay. Administrating method home to standard home stay consist of promote sale, Method sale, Public relations, Value added community culture product and Administrating home stay sector.
    URI
    http://repository.rmutp.ac.th/handle/123456789/2524
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    • Research Report [270]

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