The costume creative design and accesssory creative design green eco innovation for Asian Community

Abstract

In the research on “The Costume Creative Design and Accessory Creative Design Green Eco Innovation for Asian Community”, the purpose of the study was to create the product design on the costumes and accessories for working ladies and gentlemen. Its main sources were on Thai culture, representative of the ASEAN cultures, that were inspired by the culture and lifestyle of Thai people. This study has selected Thai population, Thai culture, Thai lifestyle, Thai wisdom, Thai basketry and fertility of the central region in Thailand. The samples were additionally selected from the weaving culture and fertility of the rice field in the middle of Thailand. The tools used were based on the descriptive analysis from the structure of basketry obtained from the central region of Thailand. The color analysis was based on the integrity of the rice paddy in the central plains as well as the pattern analysis was from Thai basketry and pattern of rice paddy in the central plains. The fabric used in the design was made of the natural fibers, water hyacinth mixed with cotton at the ratio of 30: 70. On the product development, the principles of 4P Marketing Strategy, and the application of natural colors were carried to obtain the ladies’ costumes and accessory creative design and unique new handbag. From the results, the analysis of basketry structure in the central region indicated, after making a section for the shape as the balancing curve and circular shapes, the lady costumes and accessory creative designs could be successfully fashioned.When analyzing for proper colors on the costumes and accessories, the designs based on the fertility of the rice paddy in the central plains together with the cultural prosperity, urbanized society, and the nature were applied. The appropriate colors chosen to be yellow, red, and blue were from natural colors of Garcinia, Rave, and Indigo, respectively. Therefore, the products of costumes and accessory creative designs could be one innovative green textile that meets the needs of the consumers in the ASEAN communities who are concerning on the sustainable and environmental conservation.