The client’s investment behaviors in the Long-Term Equity Fund (LTF) in the case study of the Krungsri Asset Management Company

Abstract

This study aims to study the client’s investment behavior in the Long-Term Equity Fund: LTF, the clients invest in Krungsri Asset Management Company, classified on demographic factors, and to study different behavior of individual investor. The sample used in this study includes investors who invest in long-term equity fund (Krungsri’s LTF) amounting to 71,518 investors. The sampled people derive from the Taro Yamane’s formula as Convenience sampling method, that the confident level is 95% and the tolerance’s acceptance in the selection of the samples is 5% numbered 397 investors. The data collection did during October 2015, which evaluated and analyzed data using statistical software. This study analyzes by using statistics and percentage. This study found that most investors are females aged between 31-40 years, married status, get a bachelor’s degree, have monthly revenue between 15,000-30,000 baht and their careers are government officers. In terms of investment, found that most investors choose a long-term mutual fund (70:30 of dividend). On average, each of the investors have investment value approximately 10,000 baht per time or less than, there is an average investment period over five years, and the times to invest in the investment portfolio are the gradual purchases throughout the year. Regarding to the total investment in the mutual fund, investors invest about 1-2 locations. In term of the loss’s acceptance has risk level around 10-20%. The investment objective is to receive tax benefits. For suggestions from the research results, the asset management company should conduct these investment behaviors to make consideration on creating new products that are suitable for the investment, this also reassure investors that their investments will bring benefits and have low risk, in addition, the confidence in the firmly fixed income, and these investments do not cause adverse effects in a long-term investment. This research also makes choices in the matter of the benefits’ payment, risk assessment in investment, time to invest and so on. In order the fact that investors have choices to invest in the versatile mutual fund.