The media exposure and gratification of audience in Bangkok for insight the parliament TV program

Abstract

This is to study the audience demographic have a relationship with audience behavior in watching of Insight the Parliament of people in Bangkok, Compare the audience behavior have an effect and satisfaction and uses and gratification on insight of parliament and to study the audience’s opinion and satisfaction has a relationship with audience’s understanding and benefits on Insight the Parliament by using survey research. The sample was 20 years old and over from targeted 400 people who are in Bangkok and ever watched this TV program. The research instruments were questionnaires and collected data was analyzed by SPSS. The statistics used for data analysiswere frequency, percentage, average and standard deviation. The statistics used to test the hypothesis was t - test. And statistical analysis of the difference between averages was One - way ANOVA.