The Model of Competency Development in ICT for Person in E-Commerce of Thailand

Abstract

The purposes of this study were to investigate the component of information and communication technology (ICT) competency for Thai e-commerce personnel and presents The model of competency development in ICT for Thai e-Commerce personnel. The questionnaire was administered to collect quantitative data from 385 electronic business personnel samples and the in-depth interview method was applied to obtain qualitative data from 10 experts in information and communication technology from public and private sectors. The collected data were analyzed by frequency distribution, percentage distribution, mean, standard deviation, and Exploratory Factor Analysis (EFA). The results revealed three components with 47 variables of ICT competency for Thai for Thai e-commerce personnel, which can describe the combined variance at 74.979 percent. Of all variables, 36 variables are highly necessary to identify the competency to design and develop websites and benefit the ability to develop and improve the website according DBD Verified. Six variables refer to the competency concerning the interpersonal skill and responsibility among the personnel inside or outside the organization. Finally, five other variables are responsible for the ability to carefully analyze troubles with caution.