Characteristics of successful entrepreneur : case study of pailin couture

Abstract

The purposes of this research were to explore 1) the characteristics of successful entrepreneur: case study of Pailin Couture and 2) the factors affecting of self- employed of students who study major in fashion clothing and textiles design, faculty of home economics technology at RMUTP. Using mixed method research and divide the data into 2 parts: 1) collected data from the entrepreneur, as a key informant, by using structure interviews and analyze data by content analysis and 2) collected data from students, whose are selected using purposive sampling technique, using questionnaire and data was analyzed using frequency, percentage, mean and standard deviation. The finding was concluded as follows: Characteristics of successful entrepreneur consist of: 1) inspiration from clearly know themselves and led to career, 2) have experience or preparation about finding a place to study, work-in-study, finding a team, coaching and channel expansion, 3) working approached were to maintain harmony, conflict reduction and do not use the mood to work, 4) problem solving solution was to find the cause of the problem and consciousness in solving problems, 5) core concept in occupational was takes a shorter time to learn but take it to career quickly and have creative development, 6) category of products or services was variety of clothing styles, 7) recruitment must choose who had the knowledge and ability in work and 8) recommendations for the couture entrepreneur should have knowledge and skills such as product planning, team building, marketing plan and target group of business. The factors affecting of self-employed of students found that: expectations of parents after graduation was self-employed. Individual factors toward to self-employed were love to work independent, interesting in self-employment and love to learn more. Job factors toward to highly self-employed were individual challenge, extremely in use ability and interpersonal relation.