Factors related to clean food consumption behavior of working people in Bangkok

Abstract

The purposes of this research to study the Factors Retated to Clean Food Consumption Behaviour of Working People in Bangkok, This research was intended to investigate 1) To study the personal factors 2) To study clean food consumption behavior of working people in Bangkok 3) To study the relationship between personal factors and clean food consumption behavior of working people in Bangkok .The sample in this research consisted of 100 personnels’ working people in Bangkok At fitness center and clean food restaurant.The data were analzed by percentage, mean, and Chi-square. The studied results were found that majority of the samples group were male of 54 persons, equal to 54%, age between 26-35 years old equal to 29%, educational level were bachelor degree, equal to 75%, had occupation as private business, equal to 54%, had monthly income between 10,001-20,000 bath, equal to 40%, had the Clean Food knowledge in the good level, equal to 88.86%, had the main goal of healthy food consumption, equal to 58%, The consumed were daily, equal to 32%, The average budget of 101-150 bath/time equal to 38%, The reason for choosing healthy foods is good, equal to 41%, The most familiar advertising media were internet such as Facebook Line Intagram, equal to 68%, The most popular clean food food is Salad, equal to 22%. The study result of the relationship between personal factors were found that age, educational level, occupation and monthy income had relations to the average budget, The clean food knowledge had relations to the main goal of healthy food consumption, relations to the frequency and occupation had relations to the the frequency with .05 level statistical significant.