Innovation model of relationship management between business and public management for creative economy case study: information technology and communication business

Abstract

The objectives of this research were 1. to study the current situation and the management trends of the relationship between business and the public for creative economy. 2. to define and examine innovative models relationship business and the public management for creative economy 3. to introduce innovative models for the relationship between business and the public for creative economy. This is qualitative research using content synthesis and in-depth interviews and Delphi techniques for consensus from 17 experts in the private sector and the public sector, who were top and middle management related to the information and communication technology business using a purposive selection. The findings were that: 1. The current situation and the management trends of the relationship between business and the public for creative economy, businesses mostly operated under the relevant laws and gave importance to high speed Internet technology development in the world of 5G digital technology for providing high speed mobile Internet services, Internet of Things, Over-the-Top Services, Big Data and Data Analytics, Cloud and Infrastructure as a Service, including the use of new technologies as the receivingsending channel of the high speed Internet signals, which had been continuously developed and could be regarded as a part of using technology to build a relationship. 2. Managing the relationship between businesses and the public for creative economy, from the interviews with experts, included 1. Creating trust which included exchanging of information, the communication focusing on mutual interests, disclosure of data between the businesses and the public, confidentiality of business, collaborative planning, fulfilling the commitments, working based on the laws, educating the consumers both in the private and public sectors. 2. Human resources development, which consisted of the development of attitude at work whether it was about interaction building, the personality that will create a good relationship, technology learning for communication both the private and public sectors, educating people about creative economy including human resources development to create new services with modern technology. 3. Development of technology and communication to support the relationship creation of effective communication systems, both the private and public sectors, information analysis systems for both the private and public sectors, business and state databases which weresecure, modern Information Technology management, modern information and news tracking system and 4. Joint monitoring and evaluation attention including showing respect and honor to each other.