The scenario model of the aesthetic plastic surgery business for preparing a Thai popular culture wave on medical tourism

Abstract

This research is conducted 1) to study the scenario model of the aesthetic plastic surgery business for preparing a Thai popular culture wave on medical tourism 2) to design the scenario model of the aesthetic plastic surgery business for preparing a Thai popular culture wave on medical tourism.The samples are the experts from both public and private sector, 17 experts who has experiences in relation to the aesthetic plastic surgery. The samples are collected by purposive sampling.This study uses EDFR technique (Ethnographic Futures Research) for the future research. The tool for collecting data is questionnaire by distributing them 3 times. The data are analyzed by using descriptive statistics which included percentage, mode and median.It considers the validity by confirming interquartile range, absolute value between mode and median statistically. Furthermore, it calculates the index of congruence (IOC) for checking the scenario model of the aesthetic plastic surgery business for preparing a Thai popular culture wave on medical tourism. The finding shows 1. According to the opinion of the expert, the scenario model of the aesthetic plastic surgery business for preparing a Thai popular culture wave on medical tourism represents positive, negative and potential future. However, it includes 3 factors which are strategic factor, quality and service factor, successful factor by considering from the index of congruence (IOC) which has the frequencies more than 85% 2. The analyzing data which are from the return questionnaires regarding consensus panelists indicate that consistency rules of descriptive statistics which is in the range of 3.50-5.00 (the data which tends to be in the high or highest level) and interquartile range is less than 1.50. Also, the differences between mode and median are not more than 1. Moreover, the best practice is so called “TPOP model or Thailand pop model”. TPOP is created for image building and leads to country brand image building. It represents Thainess to the aesthetic plastic surgery business. TPOP model is checked by index of congruence (IOC) from five IOC experts. It reveals that IOC>0.50 are comprised of 1) Strategic factors 2) quality and service factor 3) successful factor. In sum, the contents are valid to implement and develop in the future.