Factors affecting food consumption behavior of non-commissioned officers under royal aide de camp department

Abstract

The purposes of the study were to study 1) the demographic characteristics, 2) the level of the marketing mix factors that affect food consumption behaviors, 3) the level of knowledge about nutrition, 4) the food consumption behaviors and 5) the relationship between factors that affect food consumption behaviors and food consumption behaviors. The subjects were 159 non – commissioned officers under royal aide de camp department who worked for a year in 2015. To collect data, the research instrument wasquestionnaire. The statistics used to analyze the data were frequency, percentage, mean, standard deviation and chi-square. The data analyzed by SPSS. The research found that 1) the most respondents were mostly female, age range in 31 - 40 years, married, graduated Bachelor's degree, Sergeant major 1st class/Chief petty officer 1st class/Flight sergeant 1st class, the average income of between 20,001 - 30,000 baht per month,there were members of the family 3 - 4 people and domiciled in Bangkok and Suburbs, 2) thequality of the food’s average score were the highest score,3) the respondents generally haveknowledge of nutrition in the very good level, 4) the respondents mostly eat fresh food, buyingfood 3 - 4 times per week and 5 - 6 times per week, eating 3 meals a day, buying fooddaily, buying food in the evening, the average expense is between 51 - 100 baht, buying foodfrom markets and restaurants, regardless of their own to buy food, deciding to buy food for goodhealth and 5) the number of family members related to the average expense per time in buyingfood, the source of buying food, the person who influences on buying food and the factorsaffecting the decision to buy food. While, the level of education correlated with place of buying food.In addition, the rank correlated with the average in buying food at a time. Besides, average monthly income is related to the day to buy. Moreover, the hometown is associated with the number of meals eaten per day. Similary, the status is related to the average expense per time in buying food. The food quality related to the person who influences on buying food and the deciding factor in buying food. And the knowledge about nutrition related to the period to buy food and place of buying food. At the Statistical significance level of .05.