Guidelines for the development of entrepreneurial business fresh flowers in Pak Khlong Talat Market, Phra Nakhon District, Bangkok metropolitan area

Abstract

The purposes of this research were : 1) study in business fresh flowers entrepreneurial community in Pak Khlong Talat Market, Phra Nakhon district, Bangkok metropolitan area , 2) study the problems in the business of fresh flowers entrepreneurial community in Pak Khlong Talat Market, Phra Nakhon district, Bangkok metropolitan area , 3) compare the level of difficulty business operators of fresh flowers in Pak Khlong Talat Market, Phra Nakhon district, Bangkok metropolitan area by type of fresh flowers ,available during the operation, store, location ,cost of registration ,average sales per month and how to promote ,and 4) provide guidelines for the development of entrepreneurial business fresh flowers in Pak Khlong Talat market, Phra Nakhon district, Bangkok metropolitan area. The samples entrepreneurs fresh flowers in Pak Khlong Talat market, Phra Nakhon district, Bangkok metropolitan area 97.The instrument used in research, questionnaires and interviews. The statistics used for data analysis were frequency, percentage, mean, standard deviation, t-test, ANOVA, one-way and data analysis was descriptive. The results showed that: 1) The operator of the flowers sold in the country, including orchids and other flowers, such as Globe Amaranth, Solidago, Lotus, Tuberose, Dahlia, Cutter, Gardenia, Authurium. The operation for a period of 5-10 years, the flower shop in Agricultural Extension Market. There were fresh flowers in the registered capital of less than one hundred thousand baht baht with average sales of less than one hundred thousand baht per month and entrepreneurs how to promote sales by reducing promotion. 2) The problems in the business entrepreneurs of fresh flowers in Pak Khlong Talat Market, Phra Nakhon district, Bangkok metropolitan area as a whole has found problems at a high level. The first two items in order from most to least found that the side with the highest mean score. The management staff and raw materials were minimal marketing and finance. 3) Compare the problems of the business operators of fresh flowers in Pak Khlong Talat Market, Phra Nakhon district, Bangkok metropolitan area found that the duration of the operation, store location how to promote different. There were problems in the business no different and just different. The statistical significance was at level.05, and 4) The development of business entrepreneurs found that fresh flowers established flower business in the country improving the ability of operators to be strengthened. There should be educating its were employees ,sent by international or both in the country and abroad to seek new knowledge also, be careful financial management as a loan (NPL) should be minimal selection of quality fresh flowers regularly were a sustainable climate and should have a planned to make sales each year. So that the development will has been working in a better way.