A Strategy to enhance nangleang market as a top cultural tourist destination

Abstract

This research aims to enhance Nangleang Market as a top cultural tourist destination and to assist Nangleang Market to manage its cultural object into a sustainable way. Primary sources were from field work as data collecting, interviewing 28 participants, namely people responsible to Nangleang Market’s tourism management both government and private sectors, people who buy food and things in the market, seniors in the community, local people, tour leaders, and tourists by using indicative questions. Second sources were investigated and analyzed from various information such as academic document and previous research. It was found that the seven groups of participants credited on integrated strategy, including Communication Theory, Stakeholders’ Involvement, Civil State Empowerment, Social Network by Facebook, Campaign by Tourism Authority of Thailand, and Food Safety Standard as a strategy to enhance Nangleang Market to manage tourism sustainably rather than the single one.