Development of home stay business sustainability via philosophy of sufficiency economy Samutsongkhram province

Abstract

This study aimed to develop a homestay village for environmental conservation services. The study divided into 2 stages. The first stage was to study and survey general information and operations of the homestay villages for conservation tourism services. The second stage was to develop the homestay village for environmental conservation tourism services. The mixed methods were employed. The major findings revealed the following: 1. The developed homestay village for environmental conservation tourism services had 6 component’s: (1) Survey, a study of document, survey of community environment and tourism resources ; (2) Operation, planning operation, publicizing information to the village people, organizing a training on an environmental conservation ; (3) Organization Setting,; (4) Relations, ; (5) Service, welcoming to tourists, tourists activities, and nearby tourist activities ; and (6) Evolution, assessing within the homestays and requesting for evolution from the Tourism Authority of Thailand. In confusion, the developed homestay village for environmental conservation tourism services could develop knowledge, attitude, and behaviors in environmental conservation of the people with homestay service experiences. These people had awareness and responsibility in sustainably environmental conservation in the future.