Creativity media promotion of cultural tourism.traditional "KUM-FAH" Thai culture. Lopburi.

Abstract

Research on Creativity media promotion of cultural tourism. Traditional "KUM-FAH" Thai culture. Lopburi. The objectives of the research are as follows 1) For education and public relations media promoting cultural tourism "Kam Fah" tradition inherited Thai Phuan culture Lopburi 2) In order to develop the design and production of the public relations media model to promote cultural tourism, the "Kam Fah" tradition continues Thai Phuan culture. Lopburi 3) In order to assess the satisfaction of the public relations media promoting cultural tourism, the "Kam Fah" tradition continues Thai Phuan culture. Lopburi Method Will use quantitative and qualitative study together With research Gathering data from relevant documents, textbooks and researches, both academic and semi-academic. Before being introduced into the design and development process of new forms of public relations and packaging media Tools used to store data. The field. Asking for interviews, informal interviews. Participatory Observation And the satisfaction rating of the new media and packaging. All data Is analyzed. A descriptive essay was also presented The research found that 1) The result of the satisfaction assessment of the new packaging for the target group The satisfaction is at the highest level, with an average of 4.56, divided into 2 areas, which are the structure design of the packaging The most satisfied with item 1 is the form of packaging structure Overall is suitable for the product. At the highest level, with an average of 4.64 and packaging graphic design. The most satisfied with item 1 and no. 5 is a beautiful, relaxing, eye-catching style and packaging. The media / or identity of the Thai Phuan ethnicity can be used very well. At the highest level, with an average of 4.80 2) The result of satisfaction evaluation of the new public relations media of the target group The overall satisfaction is at the highest level, with an average of 4.36. The results from the sub-topics of the target group found that the target group has given attention / satisfaction with the public relations media,number 1 is that they are satisfied with the form of New media releases as a whole The satisfaction was at the highest level, with an average of 4.65