ภาพลักษณ์ของมหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร ในทัศนะของสถานประกอบการ

Abstract

This research aims to survey about

the opinion of the enterprises in Bangkok area

that being effect on the image of the

Rajamangala University of Technology Phra

Nakhon by using Survey Research. The

Questionnaire is used to collect data from a

total of 400 samples that are the enterprises

in Bangkok area by using Stratified Random

Sampling. And statistics are used data

analyses as Percentage, Mean and Standard

Diviation. The outcome is as : The result of this study shows that the

opinion of the enterprises to the image of the

Rajamangala University of Technology Phra

Nakhon is positive that is mean at 3.19, the

organization image is mean at 3.36 and the

learning and teaching management is mean at

3.33. The opinion of the samples to the image of the

Rajamangala University of Technology Phra

nakhon are to be the reliable, firm and famous

university, to have leadership. The graduated

students can use and apply knowledge in their

work. Next, the university has many faculties

and programs for studying which are consistent

to the labor market needs. After that the

university supports the students to do the

good activities. Finally, the news and

information which shows on mass media is good.