Effect of Mass Media Exposure on Sexual Attitude of the Students in Bangkok Area.

Abstract

The main purpose of the study was to investigate the relation between demographic characteristics mass media exposure, knowledge and sexual attitude of the students in Bangkok area. Question aires were used to collect data from a total of 400 samples. The result of the study was as followed: 1. The mass media exposure differs significantly among the sample groups of different sex, university and income. 2. The sexual knowledge differs significantly among the sample groups of different sex, and university. 3. The sexual attitude differs significantly among the sample groups of different sex, university and income. 4. Mass media exposure does not correlate with the sexual knowledge. 5. The sexual knowledge correlates with the sexual attitude.