Development of phajok designs by computer sewing machine for lady hand bag

Abstract

The objective of this research is 1) to develop Phajok designs by computer sewing machine, 2) to study the opinions of consumers towards Phajok designs which have been developed by way of computer sewing machine and 3) to study the satisfactions of consumers towards lady hand bag products with Phajok designs developed by way of computer sewing machine. Sampling groups are 400 ladies in Bangkok Metropolis and its perimeter who are interested in Thai fabrics. Tools used are Questionnaires and 15 models of lady hand bag product prototype; data analysis by using statistics on percentage, mean and standard deviation, with the actions by conducting the study on the original 15 Jok Designs and then developing the sewing by computer on 3 designs for decorations on lady hand bags in 5 different designing models whereby 15 developed modeling bags are obtained. Result of the research finds that most of the consumers are 41 years old and over; their educations are in Bachelor Degree level or its equivalency; their marital status are married; occupations as the private enterprise staffs earning incomes ranging from 15,001 Baht to 20,000 Baht and buying Thai clothing goods from tourist attraction places; reasons for buying are to take them for giving as souvenirs and have ever bought Phajok products; thing for consideration in buying Phajok is the designs; Phajok are utilized in making dresses or decorating the dresses; interested in Phajok designs developed by computer sewing machine and are of the opinions Phajok can be used as the products in dress decorating. On the selections in buying the lady hand bangs, consumers are found to consider the aspect of the model with the likes on the decorations with the designs sewn by silk threads and are of the opinions that the model of the lady hand bags decorated with Phajok designs developed by way of computer sewing machine is suitable. Result of the analysis on the satisfactions of the consumers towards lady hand bags sewn with Phajok designs developed by way of computer sewing machine of all models are in high level.